岗位职责
参与项目整体战略规划，协助确立正确的海内外市场品牌定位；
全面负责品牌传播工作，制定相关推广内容和推广策略；
全面负责市场营销工作，包括但不限于 Google/Twitter 等渠道 SEM 相关优化管理， 产出内容营销方案，策划具体有效的社区营销活动并执行落地；
通过整合与利用 KOL，媒体，项目方，社区（Discord/Telegram）等多种渠道资源， 维持公司品牌的良好曝光率，提升品牌的客户认知度，提高品牌流量转化率；
挖掘和发现行业热点，多渠道搜集信息，跟踪最新项目和数据；
基于数据分析输出有价值的观点和想法，优化市场营销方案；
What you will do
Participate in the project’s overall planning and assist in establishing the correct brand position in both domestic and overseas markets.
Fully responsible for the brand publicity, able to formulate relevant promotion content and strategy.
Fully responsible for marketing, including but not limited to SEM optimization management of Google/Twitter and other channels, content output, and the implement of specific and effective community marketing activities;
planning specific and effective community market activities, and implementing them.
Through the integration and utilization of KOL, media, project parties,
community(Discord/Telegram) and other channel resources, maintain a good exposure rate of the company’s brand, promote customer awareness of the brand, and improve the conversion rate of brand traffic.
Mining and discovering hot spots in the industry, collecting information from multiple channels, and tracking the latest projects and data.
Outputting valuable opinions and ideas to optimize marketing plan, based on data analysis.
岗位技能要求
3 年及以上市场营销经验，参与过区块链项目者尤佳；
能够使用英文作为工作语言，有海外留学经历者为佳；
了解互联网行业，对区块链有一定认知；
愿意接受新事物，有较好的学习能力和应变能力；
